Ogilvy & United Way NY Launch New Campaign for National Read Across America Day


By christinewatson / / In honor of National Read Across America Day and Dr. Seuss’s birthday, today, The United Way of New York City, in partnership with Ogilvy New York, have launched a new ad campaign – Spread The Words — in an effort to support the non-profit’s literacy program, READNYC. CREATIVE CREDITS: Client: United Way of New York City Lesleigh Irish-Underwood, Senior Vice President & Chief Marketing Officer Sheena Wright, President & Chief Executive Officer Michelle M. Gonzales Matheson, Vice President, Special Events & Sponsorships Gina Caputo, Senior Director, Product Marketing Alex Rodriguez, Senior Director, Communications Agency: Ogilvy New York Executive Creative Director: Michael Paterson Executive Creative Director: Ryan Wagman Creative Director: Nancy Hughes Associate Creative Director: David Marino Senior Copywriter: David Shin Senior Designers: Julian Ham/Adolfo Martinez Producers: Danielle Russo, Georgie Turner Executive Producer, Digital Production: Jessica Rivera Production Manager, H&O: Liam Christoffers Managing Director: Michael Craig Account Director: Aditi Reddy Management Supervisor: Sasha Klimov Account Executive: Tori Howlett Planning Director: Monica Svatek EVP, Ogilvy Public Relations: Melissa Smith SVP, Ogilvy Public Relations: Shari Schnall Art & Presentations: Audrey Rodriguez / Val Geigel Director, DRM & Licensing: Gloria Hall Production Company: Picture Farm Executive Producer: Ben Friedman Director/Photographer: Jake Chessum Editors: Winnie Chung /Tom Colella Color: The Mill Mix: Heard City