by christinewatson / February 9, 2015 / Where did the name Helia come from? Helia comes from The Sun - we felt it demonstrated our focus on the interactions between data and insight, creativity and technology. And it reflects how we are evolving for the future, without losing sight of our 30 years of data heritage and expertise. What are Helia's biggest strengths you intend to play up with this new merger? It very much reflects our belief that data is core to growth and that data, digital [Read More]
by dorashiner / October 10, 2014 / Jerry Seinfeld is not afraid to bite the hand that feeds him. Accepting a non-specific Clio — probably awarded to ensure he’d turn up — he laid into the ad industry. He touched on those raw nerves that get exposed when we’re at our lowest ebb, at our most cynical. But I’m sorry, you’re only allowed to be that searing in your indictment if you’re one of us — actually in the industry, rather than just taking its dollar once in a while.
by dorashiner / September 24, 2014 / As an adman and a man, David Abbott was the man. And this memo that's just resurfaced had confirmed that - as if there was any doubt in the first place. The memo's been doing the rounds on Twitter and Creative Review published a piece about it on their blog. The memo was given to them by Paul Cohen, now a creative director at Adam&EveDDB, but previously an art director at AMV BBDO in the mid-2000s. He was given the memo in hard copy form by Rob Oliver, a senior art director, who had kep[Read More]
by christinewatson / April 23, 2014 / We were lucky enough to be treated to a brief a Q&A with Joe Erwin, President and Founder of Erwin Penland. In addition to creating work for brands like Denny’s and Verizon Wireless, the South Carolina-based agency hosts an annual leadership and innovation conference called Food for Thought. Now in its seventh year, Food For Thought draws entrepreneurs and industry leaders from all over for three days of total immersion[Read More]
The below painting of a cat as Napoleon Bonaparte helped me get my startup team acquired, become a partner at MetaLab, and meet Jon to start Need/Want together (which produces SmartBedding, Mod Notebook[Read More]
by christinewatson / February 26, 2014 / Being the first on your block to get a new toy has turned into being the first on your friend list to get new technology. At least that's the way things are going according to a survey done by the Webby Awards. The survey findings reveal a unique cultural shift, as the historically small base of early adopters expands to a much broader audience. It used to be that a mere 15% of the population were classifie[Read More]
by Egotist / February 21, 2014 / Naming a project is always an awful experience. An earworm that won’t stop tapping your skull from the inside. A tenacious pop jingle with teeth and a paycheck. As a freelance designer, I do a fair amount of this for clients. Generally, my process has been a garble of notes and trips to thesaurus.com, but lately I’ve noticed a fairly simple pattern emerging, a 3-step framework for cutting through the fog. - - - - - - - - - - - - - - - - - - 3-Step Process - - - - - - - - - - - - - - - [Read More]