Egotist Briefs: Tash Whitmey, Group CEO of Havas EHS

by / February 9, 2015 / Where did the name Helia come from? Helia comes from The Sun - we felt it demonstrated our focus on the interactions between data and insight, creativity and technology. And it reflects how we are evolving for the future, without losing sight of our 30 years of data heritage and expertise. What are Helia's biggest strengths you intend to play up with this new merger? It very much reflects our belief that data is core to growth and that data, digital [Read More]

Seinfeld can take the piss all he likes but advertising really does matter.

by / October 10, 2014 / Jerry Seinfeld is not afraid to bite the hand that feeds him. Accepting a non-specific Clio — probably awarded to ensure he’d turn up — he laid into the ad industry. He touched on those raw nerves that get exposed when we’re at our lowest ebb, at our most cynical. But I’m sorry, you’re only allowed to be that searing in your indictment if you’re one of us — actually in the industry, rather than just taking its dollar once in a while.