Circus Maximus Evolves Into “Launch Party,” a Premier Brand Launch Agency
by thenewyorkegotist / April 17, 2024 /
Thinking Machine’s Docter Twins Direct New Comedic Campaign from FactSet
by Egotist / April 16, 2024 /
FactSet, a global financial digital platform and enterprise solutions provider, has unveiled a new campaign that demonstrates how, when it comes to the facts, context is everything.
Titled “Not Just The Facts,” the campaign shows what happens when members of the investment community are pelted with increasingly absurd and irrelevant facts. The ending reminds viewers that getting just facts—without context or personalization—is useless.
[Read More]La Colombe Unveils New Look and Integrated Campaign for New Draft Latte Putting Froth Up Front
by thenewyorkegotist / April 15, 2024 /
In close partnership with creative agency Mrs&Mr, La Colombe is unveiling its new look alongside the debut of its new ready-to-drink line of Draft Latte, now in 11 fl oz cans and made with real milk and less sugar. Reemphasizing the brand’s rich heritage while amplifying what it stands for, the delicious and frothy [Read More]
10Pearls Launches 10Pearls Studio, Fully Integrated Digital Marketing Capabilities
by thenewyorkegotist / April 7, 2024 /
10Pearls expands its digital and creative capabilities, reaching new heights through a “one brand, one team” strategy with the introduction of 10Pearls Studio.
The Studio brings together existing digital capabilities and past digital marketing acquisitions, such as Likeable, an acclaimed social media agency based in New York City; and Pixel506, a digital services agency based in Costa Rica. They offer bra[Read More]
Identity Strengthens Directorial Roster With the Addition of Versatile, Emotion-Fueled Filmmaker Sage Bennett
by Egotist / April 4, 2024 /
New York-based production studio Identity continues to build on its wealth of sophisticated visual storytelling talent by adding multifaceted director Sage Bennett to its roster.
With a directing style she describes as “emotive, vibrant, and often through a feminine perspective”, Bennett has displayed her alluring creative sensibilities and craft across mediums ranging from commercials to short films. “I enjoy finding beauty in simplicity, d[Read More]
Open Swim Welcomes New Director of Sales Kathryn Loti
by Egotist / April 4, 2024 /
Open Swim is thrilled to welcome Kathryn Lotis as the company’s new Director of Sales. No stranger to the Open Swim team, Kathryn has previously worked with EP Amyliz Pera and Director/Editor Bradley J. Ross on numerous projects. Having begun her career in the performing arts, Kathryn’s diverse portfolio spans acting, singing, and teaching, showcasing her as a multifaceted talent.
“Reconnecting with Kathryn has been an absolute joy,” s[Read More]
Mary Kate Valentino Named Executive Producer at Sonic Union
by Egotist / April 4, 2024 /
Sonic Union officially announces that Mary Kate (MK) Valentino has been named Executive Producer. Mary Kate joined Sonic Union just over five years ago and enjoyed a successful tenure as Sonic Union’s Senior Producer and Client Partnerships Director before being named EP.
“Mary Kate has actually been our title-less EP for many years, because we distribute that role amongst many. Here’s a person who genuinely loves connecting with people.[Read More]
Øuterkind Names Ad Agency Vet Rex Roy Creative & Strategy Director
by thenewyorkegotist / April 4, 2024 /
Creative agency Øuterkind has hired marketing veteran Rex Roy as Creative & Strategy Director, partner Christian Gani announced today. Roy has been working freelance on pivotal strategic and creative aspects of the agency’s global work with Caterpillar, and this appointment cements the relationship.
Roy’s career reveals [Read More]
