14 years of digital advertising, strategy & custom research functions have allowed me to be creative, travel and work in both the agency and publisher worlds. I have leveraged my experience and knowledge base, to enhance the goals, and steer critical objectives for multi-platform clients.
Fluency in consumer trends, prevailing platforms, online video, social media trends, Millenials, entertainment and popular culture. Designing custom research, panel work, targeting/segmentation, for supporting strategy and brand effectiveness, formal reporting & presentation. Multi-cultural outreach, campaign/content optimization, project management and traffic driving.