Planning/Research

14 years of digital advertising, strategy & custom research functions have allowed me to be creative, travel and work in both the agency and publisher worlds. I have leveraged my experience and knowledge base, to enhance the goals, and steer critical objectives for multi-platform clients. Specialties Fluency in consumer trends, prevailing platforms, online video, social media trends, Millenials, entertainment and popular culture. Designing custom research, panel work, targeting/segmentation, for supporting strategy and brand effectiveness, formal reporting & presentation. Multi-cultural outreach, campaign/content optimization, project management and traffic driving.

Kristen’s passion is finding creative and culturally relevant solutions that allow brands to thrive. A graduate of the University of Southern California, Kristen studied business and is a firm believer that brands are people too. She has an inherent curiosity for people, and unceasing enthusiasm for culture and a love for design.

Multifaceted Marketing Professional with demonstrated track record of success and progressive responsibility, focused in qualitative and quantitative analysis. Emphasis in Culinary Arts, CPG and Food & Beverage.