If you’ve been to Cannes Lions (we haven't), you know that you can get booze any time day or night, but it’s almost impossible to find food after midnight. The result is a lot of drunk, hungry people stumbling around town at 3 am. Deutsch LA decided to help the situation with scooters to deliver free late-night pizza throughout Cannes—and a mobile app that will help them find it.
Cannes Has Pizza will be starting Tuesday night and running through Thursday night, going from 12-2 am.
The scooter-bound drivers will be sporting Deutsch orange jumpsuits and carrying GPS-enabled iPhones in arm holsters, and when they take off for a new destination, say the Gutter Bar, they punch in that destination on the app, and off they go.
People looking at the site will see the new location on the map with a pizza icon, and will be able to tell exactly where the scooters are with a scooter icon.