• Translation Hires CD Duo Nick Sonderup and Andy Grant

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    Translation has added CD duo Nick Sonderup and Andy Grant to its roster. Sonderup and Grant will focus their work primarily on the agency’s State Farm initiatives, having already contributed to the launch of the inaugural State Farm Neighborhood Sessions—a philanthropic concert spotlighting pop icon Jennifer Lopez in her hometown of the Bronx.

    Sonderup comes to Translation after three years at BBDO, and nearly five years at W+K. As a copywriter, he worked for several big brands including GE, ESPN, American Red Cross, Starbucks, Sharp and MTV. His work has been distinguished with AICP, Art Director’s Club, ANDY, One Show, Effie, and ADDY awards, just to name a few, and his contributions to GE’s acclaimed “Childlike Imagination” helped the spot to earn a nomination for Outstanding Commercial at the 2014 Emmy Awards.

    Grant joins Translation from CP+B, where he helped to create one of the most-viewed commercials of all time, “The Selfie Shootout,” starring Kobe Bryant and Lionel Messi, and boasting over 138 million YouTube views. An advertising veteran of 14 years, Grant has had stints as an ACD and Art Director at a number of top international shops, including BBH Singapore, WCRS London, TBWA\Hunt\Lascaris Johannesburg, Ogilvy Prague, and more.

    Congrats to both Andy and Nick, and we look forward to seeing some awesome creative work soon.

    Sonderup (L) and Grant (R) are known for their creative acumen along with their love of smiling and pointing at things.

  • Shameless Self Promotion: Post for Freelance & Internship Jobs FREE

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    Internships and freelance jobs always post FREE here on The New York Egotist. So next time you're searching for local talent, consider posting here. Along with the official post on our job page, we'll add it to the news feed (just like this post) and pimp it out on our sweet https://twitter.com/NYEgotist.

    And if you're looking to fill a full time position, those go for a mere $150.

  • MRY Launches AT&T's "It Can Wait" Campaign Site

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    MRY just designed and launch a new website for AT&T’s “It Can Wait” texting and driving campaign, which is now live at itcanwait.com. This is the first project that MRY has released for AT&T since being named their Digital Agency earlier this year.

  • Creatives from 360i and CHI&Partners Give You a Good Reason to Strip

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    What started as a friendly game of (what we can only guess was un-sober) strip poker quickly evolved into a passion project, meant to encourage young people to play among friends and donate the clothes they take off, to charitable organizations.

    By transforming a racy, popular game into a good cause, the #CharityStripPoker project helps increase donations, raise awareness and enable young people to seamlessly donate the clothes they take off, while having good old-fashioned college fun.

    Check out their first game and learn how to join the cause at CharityStripPoker.com. We even like the logo.

  • Playboy Body Spray Steals the AXE Strategy

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    Although when you're Playboy, what other option is there than to sell increased sex appeal?


  • Stickers Star in New MacBook Air Spot

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    Apple has recently said it's taking more work in-house and out of the hands of long-time agency TBWA\Media Arts Lab. If we didn't know this spot was created by TBWA, we could have sworn it was done by people more intimate with the brand's DNA. But TBWA did, indeed, nail it — returning to having quick cuts set to a great track, reminiscent of ads from the iPod days.


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