Durex Beats the International Olympic Committee
Can combining the Olympics, contraception, and the threat of premature ejaculation be funny? Of course, and with this billboard, Durex has given us the best advertising campaign associated with the London Games thus far.
I’m sure the IOC is thrilled that the rings will now be associated with colorful condoms, but as Hope Solo revealed two weeks ago, the Olympic Village ends up resembling a giant orgy of super-athletes. Thanks to Durex, we will have to wait a little longer for the super-athletic babies.