Work Submission: Brunner Sends Rockford Health Patient Mountain Biking
Pittsburgh-based agency Brunner has launched a new campaign for Rockford Health System to showcase their state-of-the-art hospital procedures.
The first spot in the campaign, “Biking” tells the story of a man whose wife underwent a groundbreaking cancer procedure that delivers radiation treatment during the surgery. “Before her breast cancer Mary and I came here every Saturday...” the man begins, sitting alone at a coffee shop. “If she were still here with me, she’d say it was the right decision,” he continues. Then the twist is delivered: she’s not there because she now spends Saturdays with her mountain biking club. And we totally thought she was dead. Not cool guys. Not cool. Effective maybe, but we don’t appreciate having our emotions toyed with like that.