Work Submission: RT+P Spotlights Local Riders in Campaign Debunking Public Transit Myths
Philly-based agency Red Tettemer + Partners has created a new campaign to help dispel public transit myths (such as safety and cleanliness concerns, the existence of the SEPTA yeti) and boost the image of the South Eastern Pennsylvania Transit Authority (SEPTA).
The new campaign features responses and personal anecdotes from the next generation of SEPTA riders -- 18-34 year-olds who regularly use the transit system. You can view the "I SEPTA Philly" spots here .
Also check out iseptaphilly.com , where you can watch testimonials, upload your own, and enter for a chance to win one of several prizes -- including a trip to Vegas.