Work Submission: RT+P Launches New Citadel TV Campaign, "On the Truth Tube Floor"

RT+P have gone the old fashioned route, channeling a time when companies engaged with their customers through "Truth Tubes" and had an inordinate amount of optimistic enthusiasm for customer service. Today, our Truth Tubes exist through Twitter, Facebook, and apps distributing special offers. While some of them might be better labeled, "We'll sell you the truth for your loyalty" tubes, that's not the case for Citadel's good old Lewis.

Philly-based creative agency Red Tettemer + Partners recently launched a new TV campaign for Citadel banks called “On the Truth Tube Floor," an evolution of Citadel’s 2010 campaign featuring the character Lewis, who communicates with Citadel customers through a pneumatic tube called The Truth Tube. Lewis is earnest, optimistic and has an unbridled enthusiasm for customer service and demonstrating Citadel’s fresh approach to banking.

Last year’s campaign introduced the world to Lewis and this year, “On the Truth Tube Floor” showcases other employees all with Lewis-like zeal and all offering a new banking perspective through their personal Tube of Truth. The TV campaign aims to reach suburbanites from all walks of life and in different stages of their lives, from singles to new families, and even empty-nesters.

There's even a Westchester reference in there. Prime suburban target-marketing. Plus, I'm pretty sure the last time I can remember encountering anything that could be called a Truth Tube was in a subway car where a man shouted apocalyptic predictions at me.

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