Jack Dorsey's Big Announcement
Square founder Jack Dorsey has a big announcement that just happens to coincide with TechCrunch Disrupt – a TechCrunch event consisting of a Hackathon and a “Startup Battlefield” where over two dozen new startups will be launched. TechCrunch disrupt will take place from May 23 - 25, and Mr. Dorsey’s announcement will come on Day 1.
Now the coincidental timing isn’t exactly lost on us. And we just want to say kudos to Mr. Dorsey; planning his announcement around the big TechCrunch event is ensuring free media coverage and a big audience. TechCrunch is going to livestream the announcement at the conference, in fact.
The big news at Square may also overshadow the other startup launches of the weekend, and that’s not totally lost on us either. Now, we’re not saying Mr. Dorsey’s intentionally trying to downplay new startups, but he’s certainly taking an opportunity to assert his own authority. As far as we’re concerned, that’s the right move for his company. Sure, it may seem like he’s stepping on some toes, but Dorsey’s the BMOC, and he doesn’t want anyone to forget that.