T-Mobile Chooses Big Fuel to Manage Social Media
T-Mobile has selected Big Fuel to be its first official guide in the digital and social media world. In the midst of a $39 billion acquisition deal with AT&T, T-Mobile has seen increased engagement with consumers and realized a need for social strategy and analytics.
According to AdAge, Big Fuel will also lead “integration of social into existing marketing efforts, brand channel oversight, contact development and social media network activation.”
Landing this deal seems like another well-plotted point on Big Fuel’s trajectory. Six months ago, longtime ad exec Jon Bond became CEO and has since doubled his staff. Soon, the company will open a Seattle office to accommodate the majority of their clients, who are based on the West Coast. With T-Mobile’s seven-figure budget account, the firm can hire 20 to 25 more people.
“Social media is at the center of the marketing world,” Bond says. It appears T-Mobile thinks so too, and is ready to hold Big Fuel’s hand as they venture into the digital space together.