Work Submission: BNS Teams with Sagmeister to Refresh Wind Energy

As usual, when you submit work, we post it. Here's a feel-good do-good spot from Brand New School (BNS):

BNS is very proud to present their recent collaboration with international
graphic design icon Stefan Sagmeister for EDP Renovaveis, S.A., the
renewable energy subsidiary of Energias de Portugal (EDP) and one of the
world's largest and fastest growing wind energy companies. As you can read
in our complete news release below, Sagmeister, Inc. has recently created
and introduced a strikingly fresh brand identity for EDP. To help introduce
it throughout Portugal and beyond, Sagmeister teamed with BNS to develop an
animated storyline using the brand new illustrative visual language. The
resulting :60 commercial debuted last week on broadcast and cable television
in Lisbon, Portugal, and along with many shorter versions, it is set to
continue airing widely across the country and Europe for many weeks to come.

"It was such a pleasure to see the identity we created together with EDP
become alive through the magic of Brand New School, not only were the
results lovely but the process getting there also absolutely enjoyable,"
Sagmeister said.

For BNS, the project team featured founder and executive creative director
Jonathan Notaro, art director Christopher Palazzo, executive producer Devin
Brook, producer Derek Macleod and an illustrious team of designers and
artists. The animation workflow involved creating vivid illustrated scenes
from EDP's new branding identity created by Sagmeister art director and
designer Jessica Walsh along with others created by BNS. "Bringing
life-like behavior to the deceptively simple geometric system created by
Sagmeister, Inc. was a fun challenge," Palazzo explained. "The scope of
this system is absolutely astounding. A graphic system this rich and smart
can do anything, as shown in the final piece. Stefan and his team were an
absolute dream to work with."

"This collaboration with Sagmeister Inc. is special," Notaro added.
"Obviously he is a design god, and as fans of his work over the years we
were all super excited with this collaboration, and looking forward to the
next one!"

"EDP" features the song "The Gift." Additional credits for Sagmeister
include illustrators Stephane Elbaz, Xavi Garcia, and Michael Freimuth. For
BNS, credit also goes to Flame artist Blake Huber, designer/animators Robin
Greenwood and Hye Sung Park, designers Caleb Chalter, Phil Intralligi,
animators Scott Balles, Andrew Mastrocinque, and artist Andrew Rothschild.

EDP from Brand New School on Vimeo.

And, the making of:

Making of EDP from Brand New School on Vimeo.

For more information on EDP and this campaign, please visit
www.edp.pt.

About Brand New School

With offices in New York, Los Angeles and London, Brand New School is a
vertically integrated production company and design studio that delivers
extraordinary media on all platforms. Offering a new model for creative
digital production, we are filmmakers, developers, designers, animators,
editors, illustrators, and producers dedicated to driving communications to
new heights. Akin to leading academic institutions, our guiding
philosophies prize experimentation and learning, and our commitment to
discovering the best ideas for our clients is absolute. For more
information, please visit
www.BrandNewSchool.com.