The Enigma That Is Hipster, Inc.

Lower your Ray-Bans, buddy.

Hipster, Inc. is hiring mobile and Ruby engineers to work full-time in its SOMA, San Francisco office. And they're looking for entrepreneurs, not employees.

In exchange for an application or a referral, the start-up is ironically offering PBR, skinny jeans, Buddy Holly glasses, worn boots, 'stache grooming, bang trimming, and money (But, of course, hipsters don't really need money. They are content with their books and imported coffee).

So what exactly will these sought-out techies be engineering?

According to the website, Hipster is building a fun way to uncover the vast amount of information about real-world locations that isn’t yet available online. Based in SOMA, San Francisco, and founded in 2010 by Doug Ludlow, Ethan Czahor, and Steffen Hoffman, Hipster is tackling a really large problem in a really large market in a really unique way.

Well, that's vague enough. But something seems to be working.

The start-up quickly garnered media attention, along with 14,000 user sign-ups in two weeks based only on a name, a single-page website, and teaser: “Want to be a hipster? Early invitations available." It is also currently backed by several investors, including 500Startups, Google Ventures, Lerer Ventures, and Kapor Capital.

Hipsterdom should look forward to the day when the mystery dissolves and Everything Is Illuminated. Until then, American Apparel calls.