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#BePartOfTheArt With SKYY Infusions Moscato Grape

by The New York Egotist 5/24 9:14am / Comments (0)
Woah. Trippy.

Brand: SKYY Infusions Moscato Grape
Campaign: Be Part Of The Art
Campfire Brings On Nick Braccia As Creative Director

by The New York Egotist 5/23 8:21am / Comments (0)
Campfire announced the hire of Nick Braccia as Creative Director, effective immediately.

Braccia comes to Campfire from G2 USA, where he was the Group Creative Director overseeing the Hertz and Pepperidge Farm Goldfish businesses. Prior to G2 USA, he was the Creative Director at Deep Focus. Over the course of his career, Braccia has served major clients including Disney, M&M'S, EA, Sony Pictures, General Motors and Citibank. He is also a member of the Producer's Guild of America and participates in its New Media Council.

We wish Nick good luck, and we're looking forward to seeing the work he gets done.
A Story For Every Journey: Books To Be Read In The Length Of A Flight

by The New York Egotist 5/22 10:35pm / Comments (0)
Australia’s Droga5 worked with Qantas airlines to create a series of fiction books written specifically to be read during flight. The book lengths were calculated taking into consideration average times for things like average reading speed vs average time for naps, meals, and just staring out the window.

The series is titled A Story For Every Journey, and was written by popular Australian novelists. The covers were and designed by UK-based agency Paul Belford.

While this is a clever idea, we're wondering how well the written word will stand up to the dozens of glowing digital ways people have to entertain themselves up in the air.

Via.
Who Babysits The Babysitter?

by The New York Egotist 5/22 8:28am / Comments (0)
In a new video promoting the American Red Cross’ Babysitting Basics online course, BBDO Atlanta and Tool Director Erich Joiner takes viewers through a tour of worst-case scenarios for childcare amateurs and parents alike. As always, full credits after the break.
Grey Gets Epic For DirecTV

by The New York Egotist 5/22 8:28am / Comments (0)
Arnold New York Launches Campaign For ComforPedic

by The New York Egotist 5/22 8:28am / Comments (0)
Here's a spot from the first national ComforPedic campaign. Featuring an Alex Trebek voiceover, music video director Patrick Daughters, and 3 celebrated experts and their dreams: oceanographer Phillippe Cousteau, graph theorist Maria Chudnovsky, and first African-American female astronaut Dr. Mae Jemison. Give it a watch.
How Historical Figures Would Have Looked Today

by The New York Egotist 5/21 10:37pm / Comments (0)
Famous faces from history including William Shakespeare, Henry VIII and Horatio Nelson have been given a modern makeover to see how they would look if they were alive today in this series done by the History Channel for its new series, The Secret Life of...

Via.
The ABCs Of Contemporary Creatives

by The New York Egotist 5/21 12:14am / Comments (0)
Here's an interesting project. It's a children's book for adults working in advertising and the creative field called "The ABCs of Contemporary Creatives". It's filled with beautiful illustrations along with alphabetized snippets of advice like the one shown below.

It was written by Tim Nolan, of BBH Labs, and co-creative directed by Tim Nolan & Jen Lu. All illustrations were provided by BA Reps. The print version comes out June 6th. In the meantime give it a read here, on tumblr.