Coca-Cola and iCrossing Expand Their Relationship

Agency Spy is reporting that Coca-Cola has expanded their relationship with New York agency iCrossing, who will now handle the brand’s North American paid search marketing/SEM business. iCrossing has already handled Coca-Cola’s global SEO for about five years. Now Coca-Cola is banking on their digital expertise and forward-thinking to pay off with their expanded responsibilities. AKQA, who iCrossing won the North American paid search marketing/SEM gig from, will continue to work for Coca-Cola with assignments for SEM in Latin America and Canada.