Work Submission: New TV from Arnold: Jack Daniel's & Zac Brown Band

Jack Daniel’s needed a musical act scruffy enough that you’d think “They might have a whiskey after a show,” but not cool enough that their rock excess would make them unrealistically portray a “drink responsibly” image. Enter Zac Brown Band, who were pretty much formed to make a whiskey commercial. Arnold Worldwide worked with Jack Daniel’s and director Zack Merck to create two :30 spots highlighting community and responsibility. Enjoy your smooth whiskey and diluted southern rock responsibly kids!