Best Facebook Update Ever By JCPenney

Apparently, some local radio stations ran a JCPenney spot adjacent to the Rush Limbaugh show, despite the brand's firm "No Run" policy with Rush's ridiculously racist radio program. JCPenney took to Facebook to say, "Oh no they didn't!"

The results:

6,700+ Likes.

2,000+ Comments.

For good reason. Best thing that could have happened to the brand, and a damn good use of social media.

LIKE.