Kudos to Rodgers Townsend and Enterprise Rent-A-Car for taking a subject as boring as educating the public on rental reimbursement and making it entertaining. Creating awareness for a service that Enterprise doesn’t even offer- that takes a good client.
In addition to the spot is an accompanying website to further educate people on rental reimbursement.
For global specialist insurer Hiscox, Tribal Worldwide's New York office has launched a “Hiscox Reactor,” a personalized 3-D video experience for small business owners. The Reactor integrates a small business owner’s LinkedIn profile data to create a customized Rube Goldberg-esque machine that illustrates the story of how he built his business.