Phili's Red Tettemer + Partners is stoking the fires around TuB Gin as the small-batch craft spirit expands distribution to the New York, Chicago, and California markets.
Using Vine, a 6-second social video platform, the agency partnered with filmmaker and rising Vine star, Pete Heacock, to create a series of 10 short loops to tell the story of the spirit. Heacock, a Philly-based filmmaker, is a rising star on the emerging video platform, which we had no idea was even possible. Check out the spots below.
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Director: Pete Heacock
Cutting Room editor Conor O’Flynn tugs away at the ol' heartstrings in this spot, "Power of Dad" for Oral-B, out of Publicis Kaplan Thaler. The spot is composed entirely of user-generated footage and features clips of wistful father-child moments. Yeah, dads rock.
Here's a couple of new hire news from MRY; Ian Chee joins the team as Chief Strategy Officer and Matt Rednor is promoted to Chief Innovation Officer from his previous role of Chief Strategy and Innovation Officer. Chee recently served as Director, Co-head of Strategy at AKQA. Both Chee and Rednor will report to MRY’s founder and CEO, Matt Britton.
Good luck gentlemen, and may your work be fill with creativity.
With the Supreme Court’s pending decision on DOMA and Proposition 8, Expedia is releasing its "Find Your Understanding," ad about same-sex marriage from agency of record 180LA, on television for the first time. The online video, which debuted last October became a discussion piece and made quite the media rounds being featured on NPR, HuffingtonPost, and others.
In February, the ad was selected as one of TED's Ads Worth Spreading, honored at the global conference, an initiative established to elevate advertising that seeks to do public good. To that end, "Find Your Understanding" actually assisted in granting Nikki the legal adoption of Jill's son, Adler, as their marriage was not recognized as legal by the courts in California at the time of his birth.
Now the spot arrives to television, launching on several cable channels including CNN, Bravo, History, Logo, A&E, H2, and Ovation. With the broader audience, Expedia has succeeded in making a bold statement during an important time for LGBT rights, as the Supreme Court decision on DOMA is just around the corner, and the celebration of Gay Pride Month is in full swing.
In 2009, the Underbelly Project project began four stories underneath the skin of New York. For 100 years, a massive subway station sat unfinished, unused, undiscovered. Over the course of a year, artists were secretly escorted into that station to leave their creative mark. Unobstructed by the pressures of commercial sales, email or daily routines, each artist painted for one full night. The original entrance has since been removed and darkness has reclaimed the station. It has become an elusive pirate treasure of contemporary art. Man, it'd be a treat to get down there and see it our ourselves.
Critical Mass is opening a Latin American hub to address demand from global clients. At launch, Critical Mass Latin America will support HP with regional projects as part of its role as global digital AOR.
Critical Mass’ Latin America office is located in San Jose, Costa Rica, sharing an office with The Hangar Interactive, a digital production facility wholly owned by the agency.
Leading Critical Mass Latin America is Jaime Escobar, General Manager, who will report into COO John McLaughlin. Working with Jaime are Enrique Ottone, Creative Director and Miguel Alvarez, Technology Director.