Freedom For All (FFA), a not-for-profit founded by Katie Ford (former CEO of Ford Models) has launched "Stop the Nightmare," a PSA campaign to end modern-day slavery. The cinematic, VFX-savvy PSAs depict the nightmare of human trafficking and the global scale of its millions of invisible victims.
What makes this campaign cool is its grassroots realization. Without an ad agency spearheading it, director Kim Dempster (Point Blank Productions), editor Peter Mostert (Hooligan) and Lisa Kwon (Kwoni Productions) rallied more than 200 NYC-based creative professionals representing 15 companies to donate their talents to the the cause.
Check out the three spots below.
Stop the Nightmare: Sex Slavery
Stop the Nightmare: Hidden in Plain Sight
Stop the Nightmare: Indebted