One of NY TechStars hopefuls, Ambassador, is hoping to change the way brands interact with their customers.
Ambassador aims to bring brands and their followers together, offering rewards to brand ambassadors in exchange for referrals (read: free advertising) through social media. It also allows brands to track and manage these ambassadors. Ambassador means business: They already have 15,000 brand ambassadors and are solidly funded (they’ve raised $600,000 already and are aiming for $800,000 after their TechStars demo).
Here’s how it works:
Businesses can create campaigns in Ambassador and test them out in “sandbox mode.” These campaigns “dictate the measurable action you want to happen along with a reward that will incent your Ambassadors.”
Ambassador generates a unique URL for each Ambassador. Brands can then then run multiple campaigns and track their progress.
Ambassador also options brands a variety of payment plans, with different services such as integration consultation, custom landing pages and advanced customer insights available in the more expansive (and expensive) plans.
Ambassadors can earn rewards for brand loyalty. When they sign up they are prompted to select their interests. They are then encouraged to promote their favorite brands through social media upon making a purchase and are rewarded every time someone visits the link they’ve posted and completes a campaign action.
Basically Ambassador allows brands to activate brand activists as word-of mouth marketers through social media, while offering a clear and lucrative rewards system. It's ingenious because both brands and Ambassadors benefit--let's just see if they can scale.