Here's a spot from the first national ComforPedic campaign. Featuring an Alex Trebek voiceover, music video director Patrick Daughters, and 3 celebrated experts and their dreams: oceanographer Phillippe Cousteau, graph theorist Maria Chudnovsky, and first African-American female astronaut Dr. Mae Jemison. Give it a watch.

Here's an interesting project. It's a children's book for adults working in advertising and the creative field called "The ABCs of Contemporary Creatives". It's filled with beautiful illustrations along with alphabetized snippets of advice like the one shown below.

It was written by Tim Nolan, of BBH Labs, and co-creative directed by Tim Nolan & Jen Lu. All illustrations were provided by BA Reps. The print version comes out June 6th. In the meantime give it a read here, on tumblr.

The latest for thetruth.com, from Arnold Worldwide:

Which is uglier? The fact that Methane is found in dog poop and cigarette smoke, or that Urea is found in cat pee and cigarettes?

#votePOOP or #votePEE at: thetruth.com #uglytruth