Watch the video, then check out the press release to see how it works.
From the press release:
iris Worldwide launches the Fantasy Chatter League(FCL)
Coinciding with the kick-off of New York’s Social Media Week on February 18th, iris Worldwide will launch the first ever Twitter-based fantasy league for pop culture. The FCL allows players to draft a team of celebrities (Chatterers), made up of music, sports and entertainment icons, and score points based on the quality of their roster’s Twitter activity.
All managers have a fantasy budget of $2000 to spend on the 4-6 Chatterers that they think will earn them the most points. Higher points are awarded to those Chatterers Tweeting images, videos and content surrounding trending topics. The first themed topic is “The Oscars” – Managers earn extra points each time their Chatterers #Oscars or Tweet @TheAcademy.
Each fantasy team must have one to three active Chatterers at all times. The game pulls Tweets and updates players’ scores in real-time. Each Tuesday, the FCL declares the week’s champion.