Harvard biomedical engineering professor David Edwards has invented a new product, but it’s goal isn’t the advancement of medicine or science. It’s to get you hopped up on caffeine, quicker.
Edwards’ product, called the AeroShot, is a caffeine inhaler that delivers puffs of lime flavored caffeinated goodness direct to the tongue, where it is instantly absorbed. Each container contains 100mg of caffeine, 100% of the recommended daily allotment of niacin, vitamin B6 and vitamin B12, and is sweetened with stevia (an all-natural sweetener that has recently gained popularity).
So the question then is: Why the hell would anyone think this is a good idea? Isn’t the advent of highly caffeinated energy drinks and Five Hour Energy enough? There are two types of people who are going to use (and abuse) this product: financial district bros trying to get in as much work in a late night session as they can, and college students who are just trying to stay up and get in as many games of beer pong in a night as possible. Repeat: This product will be used by college students, and combined with alcohol. There is no way that this is not obvious.
Basically this product is caffeine as crack. The similarities are obvious. For one, it provides a faster acting, more intense rush than traditional methods of caffeine consumption. Also like crack, it’s funny. “Frequently, the first time people do it, they laugh,” Edwards said. “There’s something funny about the act, how it happens in your mouth.” Edwards previously invented a product called Le Whif, a no-calorie inhalable chocolate product. Um, what? What is it with this guy and his love of inhalants?
AeroShot, which is being marketed as an “energy supplement,” will hit stores in New York City and Boston in January and will be available online in several weeks. The retail price is expected to be $2.99 per inhaler, which, again, will make it appealing to college students. Expect reports of the epidemic spreading through New York and Boston campuses by the end of February.
