We posted last week about Dentidrill- a new product that allows you to take your dental needs into your own hands (Holy Mother Of Christ. This Is Real.) Turns out that it's a viral campaign for a new Dutch brand called ixorg created by GreyPOSSIBLE Amsterdam.
Similar to the United States, in the Netherlands a lot of people are uninsured because they can’t or won’t pay for high insurance premiums. However as Dentridrill shows, taking care of your dental needs yourself, is not a realistic option. Which is why ixorg is introducing a new proposition, which combines building your own dental expenditure budget with a low cost calamity insurance.