Here's a rad piece to get you in the Halloween mood. Created by art director James Lotter, Leading to Death is a dark and moody experimental short film that's re-edited every time you watch. Which means the more times you watch the film the more you see.
Programmed in HTML5, the video player draws from a database of more than 100 video clips organized across a three-minute timeline. Each time the page loads the player dynamically re-edits the film to create a total of over one million narrative-bending variations.
Which means you have to experience it on the site here. Or you can be a bummer and watch the embedded version below.
Credits after the jump.