CNN veteran, Kristine Petrik has been tapped as Senior VP, Director of Newsroom Operations at sparks & honey.
In this newly created role, Petrik will oversee all newsroom operations across all clients, including real-time branded content activation, and optimization and acceleration of content. She will report to sparks & honey Founder and CEO Terry Young.
Petrik joins the agency following a 24 year stint with CNN/Time Warner Inc. Most recently, as director of integrated promotion with CNN/Time Warner Inc.
What house of ice cream do you fight for? Which will win the Iron Cone? Right now, Big Gay is holding the honor. House Milk Bar and House Ample Hills are close behind, biding their time.
Yep. Lance Crackers have been around for 100 years. Pretty impressive. To celebrate, BFG orchestrated a full takeover of CNN.com
The takeover marked the launch of a 100-day program at http://www.happy100lance.com/, where you can take part in daily challenges for a shot at weekly prizes and a chance to win $100,000 toward a dream birthday party of their own.
Phili's Red Tettemer + Partners is stoking the fires around TuB Gin as the small-batch craft spirit expands distribution to the New York, Chicago, and California markets.
Using Vine, a 6-second social video platform, the agency partnered with filmmaker and rising Vine star, Pete Heacock, to create a series of 10 short loops to tell the story of the spirit. Heacock, a Philly-based filmmaker, is a rising star on the emerging video platform, which we had no idea was even possible. Check out the spots below.
Credits:
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Director: Pete Heacock
Cutting Room editor Conor O’Flynn tugs away at the ol' heartstrings in this spot, "Power of Dad" for Oral-B, out of Publicis Kaplan Thaler. The spot is composed entirely of user-generated footage and features clips of wistful father-child moments. Yeah, dads rock.
Here's a couple of new hire news from MRY; Ian Chee joins the team as Chief Strategy Officer and Matt Rednor is promoted to Chief Innovation Officer from his previous role of Chief Strategy and Innovation Officer. Chee recently served as Director, Co-head of Strategy at AKQA. Both Chee and Rednor will report to MRY’s founder and CEO, Matt Britton.
Good luck gentlemen, and may your work be fill with creativity.
