The folks over at Online MBA have created a cool new infographic detailing the history of product placement in the entertainment industry. Product placement has been around since the 19th century, when Jules Verne mentioned shipping and transport companies in his popular novel Around the World in Eighty Days and had an estimated value of $10 billion in 2010. The infographic details some of the more obvious examples of product placement such as Hershey’s spending of $1 million promoting E.T. for the rights to use E.T. in its ads. Also highlighted in its history of product placement are some lesser-known details, such as the fact that Tootsie Roll Industries didn’t pay anything for “The Junior Mint” episode of Seinfeld. I guess Larry David is just a really big fan of Junior Mints.
We (okay, just me) forgot to post a Tumblr of the Week last week, so this Thanksgiving Week, we'll give you a double dose. You weren't really planning on working today, tomorrow or half of Wednesday anyway, were you?
If real life was like Mad Men, we'd be riding a lawn mower around the office already.
The folks over at iCrossing have just released an intriguing new video extolling the marketing virtues of Google+ and explaining why CMOs can’t afford to ignore this valuable new tool. They claim Google+ is not simply a social destination site, and not even constructed as such, but rather “the beginning of creating a social layer for the web.” Because of this, the identity brands creates through Google+ can seep through to the rest of the web. Google+ creates a new opportunity for marketers to engage with consumers on a deeper level. Check out the video below:
Google Music is getting slammed for reinventing the wheel. Yes, we already have a few very successful music services, but Google is relentless in expanding its Android Market. As a testament to that drive, its newly launched music service is comprised of certain features that could be innovative enough to give Google Inc. a leg up in the competition with iTunes and Spotify.
The Social Aspect
iTunes is huge in terms of buying and storing digital files of music, but it's not social. Google Music smartly delves into the social realm. Users are encouraged to share their songs with others on Google+. While Spotify's partnership with Facebook already does this masterfully, Google Music allows another user to hear a shared song once and then decide whether or not to purchase it. This sharing feature promotes the use of Google's social media platform while also standing up for piracy.
The biggest contribution of Google Music to the digital music industry is the Artist Hub. Google also is allowing artists to create pages to display videos, bios and sell self-published music. Users will receive 70 percent of sales and can set pricing. DIY artists don't need a record deal. They just need a Google account and the rights to their music. User-generated content for a music service? That sounds pretty huge.
Here's What Doesn't Measure Up
Android faithfuls will likely latch onto the service, but for those who are still devout iPhone/Apple users, will this be enticing enough to make a transition? Probably not, but Google is going to try. Of course Google wants to make the transition from iTunes easy for you, so you can upload 20,000 songs right away. Google Music also offers exclusive content from artists such as Coldplay, Busta Rhymes, and The Rolling Stones. But Google only has deals with three of the four major labels. They're still waiting Warner -- a huge company that includes Madonna, Green Day, and Cher.
Each successful music service has its own way of making music about "You." Will Google's effort be convincing enough, or did Google Music arrive unfashionably late?
Gentleman Scholar teamed up with the Bill & Melinda Gates Foundation in a spot for the G20 Summit in Cannes. The video, co-directed by Will Johnson, animates Gates’ optimistic message about global philanthropy. In his speech Gates highlights the global advancements of the past 50 years in regard to development aid, while kind of glossing over the current global economic climate.
Gentleman Scholar's creative approach was rooted in a graphic style and animation technique that spoke to technology, while still maintaining an approachable charm. They were able to tie the animation together with smooth transitions from one speaking point to the next. These transitions were crucial to the overall creativity, as well as the "see-say" pacing of Gates' cadence.
Creative though it may be, I can’t help thinking the whole project would have been a lot more interesting (and creative) had everyone involved taken the late Steve Jobs’ advice and dropped some acid.
The Detroit offices of Goodby, Silverstein & Partners has launched an integrated advertising campaign for the new “Rembrandt and the Face of Jesus” exhibit at the Detroit Institute of Arts opening this Sunday. “Rembrandt and the Face of Jesus” features 64 works by the Dutch master and his students not seen together since 1656. The works depict Jesus and biblical events, focusing on Rembrandt’s famous nine heads of Christ.
The multi-channel campaign, “See Jesus in a New Light” encourages people to see the face of Jesus the way Rembrandt envisioned it. Rembrandt was revolutionary in depicting Jesus as a dark, Jewish man with long hair (as opposed to, you know, a blonde Adonis with the most ridiculous six-pack ever).
The campaign includes TV, radio, print, online and museum collateral, and aims to reach three audiences:
1) Admirers of Rembrandt – They relish the opportunity to see such a large collection of his most ground-breaking work and want to have a peek into his world.
2) Religious Faithful – They are curious about the roots and interpretation of Jesus. Being closer to a truer interpretation of Jesus brings them closer to knowing him spiritually.
3) The greater Detroit area- whether they have an existing relationship with the museum, Rembrandt or fine art, we want to pique the interest of our community to consider this work and the context in which it was inspired. The DIA wants to grow this market.