For the second year in a row, Marc Duran, copywriter at Wing, won the Circulo Creativo US Hispanic competition, giving him the opportunity to compete in the Cannes Young Lions Competition.
Just like last year, Marc doesn't just plan on experiencing the eternal night life of Southern France, he will be documenting his nightly transgressions (or escapades)…we mean experiences! But don't expect any writing – he's also on vacation. Instead he will be using Vine to document his trip.
David&Goliath announced the appointment of Mike O’Malley as Kia Sports Marketing/Sponsorships Account Director and Merav Cohen as Kia Dealer Marketing Group Account Director.
O’Malley will be responsible for leading campaign development on all advertising associated with Kia sponsorships, while Cohen will oversee all dealer marketing initiatives on the Kia business including field communication and dealer assets.
Previously, O’Malley was an account director at WDCW and Cohen an account supervisor at RPA. Congrats to them both and we're looking forward to seeing the work they come up with.
According to this site, advertising agencies spend €18.5 million (that's $24.5 million for those keeping track) on entry expenses for Cannes. Here's what we could all be chipping in for instead. We like the bit about... well, we won't give it away.
Phili's Red Tettemer + Partners is stoking the fires around TuB Gin as the small-batch craft spirit expands distribution to the New York, Chicago, and California markets.
Using Vine, a 6-second social video platform, the agency partnered with filmmaker and rising Vine star, Pete Heacock, to create a series of 10 short loops to tell the story of the spirit. Heacock, a Philly-based filmmaker, is a rising star on the emerging video platform, which we had no idea was even possible. Check out the spots below.
Credits:
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Director: Pete Heacock
With the Supreme Court’s pending decision on DOMA and Proposition 8, Expedia is releasing its "Find Your Understanding," ad about same-sex marriage from agency of record 180LA, on television for the first time. The online video, which debuted last October became a discussion piece and made quite the media rounds being featured on NPR, HuffingtonPost, and others.
In February, the ad was selected as one of TED's Ads Worth Spreading, honored at the global conference, an initiative established to elevate advertising that seeks to do public good. To that end, "Find Your Understanding" actually assisted in granting Nikki the legal adoption of Jill's son, Adler, as their marriage was not recognized as legal by the courts in California at the time of his birth.
Now the spot arrives to television, launching on several cable channels including CNN, Bravo, History, Logo, A&E, H2, and Ovation. With the broader audience, Expedia has succeeded in making a bold statement during an important time for LGBT rights, as the Supreme Court decision on DOMA is just around the corner, and the celebration of Gay Pride Month is in full swing.
